Typography is the art and technique
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).
- PPC is a model of Internet marketing in which advertisers pay a certain amount of money on clicking one of their advertisements. That is why its full name is Pay-Per-Click (means pay per click).
as per chossen desgin